The modern marketing landscape can be intimidating for any business. With increased competition in the online environment, all spheres of marketing are getting more complicated: SEO, content marketing, social media, email marketing, paid advertising, and marketing analytics. At larger companies, dedicated positions (and sometimes even whole departments) exist for each of these roles. How can […]
Read More… from How To Use Marketing To Grow Your Business Effectively
Every American knows the fundamental premise of the classic movie Field of Dreams (or, for that matter Wayne’s World 2): if you build it, they will come. So it can be a bit of a rude awakening when your brand new business website, looking great and ready for visitors, just sits there, doing nothing. Where […]
Read More… from A Simple Marketing System to Bring More Traffic to Your Website
Everyone’s got an opinion on digital marketing agencies. From some people, you’ll hear that the right agency made all the difference to their business; from others, that marketing agencies are useless and you’re better off doing all your marketing yourself. As a digital marketing agency with over a decade in the business, we encounter a […]
Read More… from 4 Myths About Working With a Digital Agency, Debunked
Whether content or design should come first has always been an important question in the world of marketing — digital and print-based alike. The answer is not straightforward. Designers prefer to have content first, or at least a general idea of length and the main message, while copywriters like to see a layout or at […]
Read More… from Content vs. Design: Which One to Focus on First And Why?
A profit maximizer is a product or service that is sold alongside your flagship or staple product with the intent to improve margins. We discussed the basics of profit maximizers in our post Are You Making the Most of Every Customer Conversion? When you’re thinking about how to incorporate profit maximizers into your sales funnel, […]
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What do relay races and content in a marketing system have in common? Well, have you ever watched a relay race on TV? It’s an event where runners on the same team run different segments of the race and pass a baton off to each other. No individual runner runs the entire race. Instead, the […]
The question of Return on Investment has always been of key importance to marketing, but this is even more true today. With all the frenetic activity of the modern marketing department — content creation, social media, SEO, paid ads, email marketing — it’s natural for people, and particularly upper management, to ask, “is all this […]
Read More… from Optimize Conversion Rates at Different Stages of your Funnel
When a business invests resources into online ads or improving its Search Engine Optimization, one question that often gets asked is, “how is this improving sales?” This is where things get a little tricky. Often a direct ROI isn’t immediately apparent, and depending on who’s making the marketing strategy decisions, this may or may not […]
Read More… from Why Aren’t My Paid Ads or SEO Efforts Increasing Sales?
Where’s the line between setting a marketing strategy and implementing its execution? Often, these two concepts are thought of as separate pieces — the strategy comes first, the execution later. But too often in business, there’s a disconnect between these two phases. As Mike Tyson famously said, “Everybody has a plan until they get punched […]
Read More… from Your Marketing Strategy Is a Hypothesis to Test, Not a Conclusion
In basketball, is a behind-the-back, no-look pass effective? Of course! But is that where you’d start if you’re not even constantly dribbling and driving down the court? In that case, you’re more likely to bounce that pass off your teammates forehead than land it in their hands… Similarly, businesses want to jump ahead and do […]
As technology has gotten better and better, modern businesses have a wealth of data at their disposal. From website analytics to financial analysis tools, from time tracking to employee productivity, there are now more metrics than ever before. Unfortunately, the average small and mid-sized business tends to be overwhelmed by all this available data. If […]
Read More… from An Introduction to Implementing a Data-Driven Marketing Strategy
