Get Exposed to Viral Marketing: A Quick Guide

When most people hear the word “viral” nowadays, they probably think of popular YouTube videos and not that embarrassing time during college (we hope). At the intersection of marketing, entertainment, business, and social media, Viral Marketing is a breeding ground for the explosion of brand awareness and sales. (If you can’t handle the explosions, there are […]

Read More… from Get Exposed to Viral Marketing: A Quick Guide

Getting Your News From Social Media Or Random Opinion?

Maybe everyone’s getting anxious for the spring, or maybe the mechanism of social media is finally starting to become second nature for society. In light of this past week’s large media events, like the Grammy Awards and Whitney Houston’s death, social media facilitates public discourse about everything. And we mean everything. Even from the people you […]

Read More… from Getting Your News From Social Media Or Random Opinion?

Did You Catch It?! The Super Bowl With Social Media

If you didn’t catch the Superbowl this past Sunday, you were probably the only beandip-headed one in the country. But don’t worry! Social media has saved our lives once again. Everything from pre-game hype to post-victory analysis has been tweeted, posted, updated, streamed, and followed by all your buffalo wing-chugging friends and die-hard fan pages. We […]

Read More… from Did You Catch It?! The Super Bowl With Social Media

Google Privacy Becoming Google Prison?

The day is soon approaching, fellow Googlers. The day when all your internet eggs will be placed in one big basket. Effective March 1, 2012, Google will be enforcing a new Privacy Policy on all Google services, products, and websites.The policy will combine all your web activity and information into one large, interconnected account. Some of us […]

Read More… from Google Privacy Becoming Google Prison?

How SOPA and PIPA Affect You and Your Business

Nobody likes politics, we’re with you on that, but when new bill proposals threaten the freedom and liberty of internet commerce and communication, you’re sure as jack we’re gonna stand up against them! Why are we (among other social media marketers) getting all fiery about this? Because if these new bills are passed, they could smother […]

Read More… from How SOPA and PIPA Affect You and Your Business

A Case Study of Facebook Advertising and Its Efficacy

If you’re one of the smart ones who’ve been following our last few posts, then you’ll appreciate the significance of this Fist Pump. We’re going to perform a self-evaluation (different from self-analysis–we do that in the mirror every morning) on the efficacy of one of our own Facebook Campaigns. Hence, the following case study will demonstrate […]

Read More… from A Case Study of Facebook Advertising and Its Efficacy

Does Facebook Advertising Really Work? (Part 1 of 2)

Happy New Year! What better way to start striking things off your resolution checklist then by primping up your Facebook Business Page Ads! No doubt if you’re a small business owner you’ve resolved 2012 to be the year of more strategic business advertising, more cost-conscious with marketing expenses, and more actively deepening your relationships with […]

Read More… from Does Facebook Advertising Really Work? (Part 1 of 2)

Facebook, Google+, LinkedIn: Battle of the Social Networks

In the business world, having a social media platform for marketing, relationships, and transactions is no longer an extraneous item, it is a necessity for survival. And with all these blooming new networks, how the heck are we supposed to choose the best party room for all the business meetings? Just like everything else in this […]

Read More… from Facebook, Google+, LinkedIn: Battle of the Social Networks