How To Use Marketing To Grow Your Business Effectively

The modern marketing landscape can be intimidating for any business. With increased competition in the online environment, all spheres of marketing are getting more complicated: SEO, content marketing, social media, email marketing, paid advertising, and marketing analytics. At larger companies, dedicated positions (and sometimes even whole departments) exist for each of these roles. How can […]

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How Do I Show the Value of My Service? Articulate How You Improve Your Customer’s Average Day

Are you familiar with the concept of a Unique Selling Proposition? It is that single statement that defines why your business is better than your competition. A USP emphasizes that people make buying decisions because of Uniqueness. Now, ask yourself this, when was the last time you bought something solely because it was unique? From […]

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The Simplest Email Strategy to Bring Customers Back

It’s well known that most people do not make an outright purchase the first time they visit a website. Instead, most purchases require multiple touchpoints. But we also know that 70 – 96% of people who leave a website never actually return, even if they intended to. What this means, practically speaking, is that businesses […]

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How to Use Analytics to Get More Customers from Your Website

Google Analytics is easily one of the most powerful tools at the disposal of modern businesses, from small to mid-size, and even to some larger corporations. In fact, one of the main issues with Google Analytics is that it’s too powerful and flexible — many businesses that do not have someone concretely in charge of […]

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Posted in ROI

How to Turn Your One-Time Purchase Customers into Customers for Life

How much thought do you give to the Lifetime Value of each of your customers? Brands that can leverage this metric well tend to come out on top of others, because each of their customers is a believer in the brand: they come back for repeat purchases, and possibly even refer others to the company. […]

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A 4 Step Strategy to Gain Consistent Revenue in 2021

2020 was a make-or-break year for many businesses in the USA as well as worldwide. Revenues are down for many industries, and brick and mortar locations are suffering from the ongoing COVID-19-related restrictions. Now, more than ever, businesses need a plan for how to move forward and keep their doors open in 2021. For many, […]

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3 Mistakes Every Business Owner Makes When Growing Their Company (and How to Fix Them)

One of the most interesting type of client we work with are companies that are actively growing, but are limiting their potential due to distraction and a lack of marketing focus. These companies are obviously doing something right. They are growing — isn’t that enough?! At the beginning of my first year at my first […]

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Are You Making the Most of Every Customer Conversion?

So much of marketing content focuses on converting customers (and, obviously, with good reason!). But there’s an equally important thing that doesn’t get talked about as much: once you’ve completed the very hard job of converting a customer, how do you actually maximize this customer’s value to your business? This can happen both at the […]

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3 Marketing Pain Points for Growing Businesses, and How to Address Them

Does your company need marketing help even if it is actively growing? In our experience, many actively growing businesses on the move to $1+M revenue mark are (obviously!) doing a lot of things right, but can get caught up in a transitional stage of their marketing efforts that can lead to missed opportunities. On one […]

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