If You’re Good At Your Job, No One Cares If You Don’t Wear Pants!

Hopefully the article title isn’t too misleading. We’re talking about the 21st century generation of Workshifting. It may be a new term for most out there, but it has been an exponentially growing business model for the past few years now. In this day and age (of robots and super-machines) more and more people are doing the […]

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The Basics of Facebook Advertising: Getting Started Part 2 of 2

Previous: The Basics of Facebook Advertising: Getting Started Part 1 of 2 Now that you know the anatomy of creating a Facebook Advertisement campaign let’s focus on best practices of creating an ad. When talking about the image that displays within your ad we will refer to this as the design and when talking about the […]

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The Basics of Facebook Advertising: Getting Started Part 1 of 2

Just because you built your Facebook page does not mean people will show up. Facebook pages are no secret and in fact there are a lot of business Facebook pages that currently exist. You may truly have something of value to offer fans of your page and your market once they’ve ‘Liked’ your Facebook page […]

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B2B Marketing and Facebook: No One Wants to Know What You Had for Lunch Unless You Bought Enough for Everyone

It’s almost 2012, people. We do everything on the internet. Small businesses are marketing their products and services wherever they can get web space. If you didn’t know already, Facebook is some prime virtual real estate to market yourself and make your buying decisions. There are over 272 Million internet users in North America alone, almosthalf of […]

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The Rollercoaster We Call College Pro… I Mean 'Life'

Guest post by Marcel A Krawczyk originally posted at CollegePro.com as “What College Pro Can Do for Me” The year was 2004 and I was a third year computer science major having spent many nights banging my head against the wall coding in C++ for class and scripting in PERL for my software engineer internship. I thought […]

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Bootstrapping: Building Your Brand on a Budget

Do you want press relating to your business every other day?!?! In a video fromAppSumo called “Why Brand Perception Sells (and how to build your own)”, Jonathan Kay from the Grasshopper Group is interviewed by Paul Hontz from The Startup Foundry to pick his brain as to why he is so successful at building the Grasshopper Group brand and gaining press. […]

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Where Are My Leads? My Facebook Page Just Sits There.

You have your Facebook page open, you have a nicely designed profile picture encouraging people to ‘like’ your page, and you fortunately have people following your status updates. According to your friends, your business acquaintances, and your articles you have read online, your business should be skyrocketing on the social media spaceship! Today we will […]

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Branding That Gets People To Do Anything

So there we were right hand raised reciting the Tough Mudder pledge consisting of leaving no fellow participant behind and that we (individually) understand that this is a challenge and not a race. Fortunately our Little Jack team experienced only minor injuries (bumps, bruises and a hospitalizing dislocated shoulder…) during the 25 obstacle 10 mile course taking place on July 23rd at […]

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