Making meaningful progress on growing your business, particularly in these trying economic times, requires that you go about it strategically. We already touched on this in our post What’s Your 2021 Business Growth Plan?, and now we want to get more specific about how reconceptualizing your marketing system can help you attain new levels of […]
Read More… from Levering Up: 4 Tweaks for Increasing Your Business 16x
Looking to increase your revenue in the upcoming year? What company isn’t?! In our experience, the companies that have the best chance of achieving a goal like this are ones that approach it systematically, with a list of steps, and measure their progress throughout. Here are three concrete ways to increase your revenue next year. […]
Read More… from The 3 Simple Paths to Increasing Your Company’s Revenue in 2021
At Little Jack, we’re firm believers in testing everything you can to continually refine your marketing strategy. A/B testing your emails is one of the simplest things you can do to improve engagement, and ultimately, the ROI on the emails you send out. What is A/B Testing? A/B testing, also called split testing, is a […]
When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what […]
If you’re a small business that’s concerned with doing as much effective marketing as you can with your limited resources, naturally, you might think that you’ve got nothing in common with big, national brands and their multi-million dollar marketing campaigns. However, failing to learn from the moves of these big brands is, in our view, […]
Read More… from 3 Strategies Your Small Business Can Learn From Big Brand Marketing
How much attention do you pay to the images you select for your website or blog posts? And, when you select an image, do you take the time to select an appropriate file name, alt text, and caption for it? Believe it or not, these elements are quite important, for two reasons. Better Accessibility First, […]
If you do any kind of marketing for your business, you’re probably aware that many businesses have a brand guidelines that they follow whenever creating any new materials. However, if you’re like most small to mid-sized businesses we encounter, you think you’re not big enough to justify putting together such a document. You probably have […]
Read More… from 5 Essentials Brand Guidelines Every Company Should Define
If someone asked you to describe your typical customer, what would you say? This fun exercise has a long history in marketing, and is usually known as building audience personas. If you don’t gravitate naturally toward marketing, you might feel like you don’t have the time to do something so abstract when you could be […]
Read More… from Four Ways to Use Your Audience Personas for Sales & Marketing
Most of us are practically drowning in the sea of emails that flood our inboxes on a daily basis. But as marketing professionals we’re constantly on the lookout for great looking emails. Whether it’s in our inbox, or seeking them out online we’re constantly saving the most engaging examples to inspire our next campaign. Today […]
Read More… from 7 Great Email Examples to Inspire Your Next Campaign
A landing page should be sleek, streamlined, and laser-focused on getting people to convert to your product or service. Because every part of the landing page should be doing some “work” toward that, in an ideal world you should A/B test everything on your landing page. But, because that’s not a practical option for most […]
Read More… from Five Essential Elements to A/B Test on Your Landing Page
