Levering Up: 4 Tweaks for Increasing Your Business 16x

Making meaningful progress on growing your business, particularly in these trying economic times, requires that you go about it strategically. We already touched on this in our post What’s Your 2021 Business Growth Plan?, and now we want to get more specific about how reconceptualizing your marketing system can help you attain new levels of […]

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The 3 Simple Paths to Increasing Your Company’s Revenue in 2021

Looking to increase your revenue in the upcoming year? What company isn’t?! In our experience, the companies that have the best chance of achieving a goal like this are ones that approach it systematically, with a list of steps, and measure their progress throughout. Here are three concrete ways to increase your revenue next year. […]

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Are You Uber-responsive to Your Customers? Five Ways to Convey That Through Your Website

When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what […]

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3 Strategies Your Small Business Can Learn From Big Brand Marketing

If you’re a small business that’s concerned with doing as much effective marketing as you can with your limited resources, naturally, you might think that you’ve got nothing in common with big, national brands and their multi-million dollar marketing campaigns. However, failing to learn from the moves of these big brands is, in our view, […]

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Can Images on Your Site Impact Your SEO? Covering Your Bases With Better Image Metadata

How much attention do you pay to the images you select for your website or blog posts? And, when you select an image, do you take the time to select an appropriate file name, alt text, and caption for it? Believe it or not, these elements are quite important, for two reasons. Better Accessibility First, […]

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5 Essentials Brand Guidelines Every Company Should Define

If you do any kind of marketing for your business, you’re probably aware that many businesses have a brand guidelines that they follow whenever creating any new materials. However, if you’re like most small to mid-sized businesses we encounter, you think you’re not big enough to justify putting together such a document. You probably have […]

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Four Ways to Use Your Audience Personas for Sales & Marketing

If someone asked you to describe your typical customer, what would you say? This fun exercise has a long history in marketing, and is usually known as building audience personas. If you don’t gravitate naturally toward marketing, you might feel like you don’t have the time to do something so abstract when you could be […]

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7 Great Email Examples to Inspire Your Next Campaign

Most of us are practically drowning in the sea of emails that flood our inboxes on a daily basis. But as marketing professionals we’re constantly on the lookout for great looking emails. Whether it’s in our inbox, or seeking them out online we’re constantly saving the most engaging examples to inspire our next campaign. Today […]

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Five Essential Elements to A/B Test on Your Landing Page

A landing page should be sleek, streamlined, and laser-focused on getting people to convert to your product or service. Because every part of the landing page should be doing some “work” toward that, in an ideal world you should A/B test everything on your landing page. But, because that’s not a practical option for most […]

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