Creating Marketing Funnels That Align with The Buyer’s Journey

When you think about marketing on a very basic level, you might think your only focus should be incentivizing the customer to make a purchase. However, the buyer’s journey is often more complicated than that, which means a direct call to action alone doesn’t always work. Often you have to have multiple touch points with […]

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Making Tough Choices: How to Decide What Marketing Channels to Invest In

In an ideal world, business owners would have the resources to spend money on every marketing channel they think may be worthwhile. But in the real world, there usually aren’t enough resources to try everything—you have to make choices about which marketing channels to invest in, and which ones to hold off on for the […]

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Advice For Working with a Marketing Agency From a Former Client

Before I worked in a marketing agency setting at Little Jack, I spent almost 4 years working as part of an in-house marketing team for a B2B company. Although we had a team of coordinators, designers and developers we still needed the help of an outside partner from time to time to help us where […]

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Everything You Need to Know About Native Advertising

Has your business invested in any native advertising? Unless you’re a marketing professional you may not be sure exactly what that means, but chances are you’ve already engaged with them as a user. Simply put, native advertising is any advertising that is embedded within editorial content in such a way that it doesn’t look like […]

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