4 Simple Email Automation Campaigns Every Company Should Try

These days, the vast majority of email platforms have autoresponder features that allow you to send automatic emails based on the occurrence of particular events. What that means, practically speaking, is that email automation options that used to be available only to large companies with customized email systems are now within reach for every small […]

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The Social Media Reality Check: Are You Getting the Results You Need?

Social media is arguably bigger than ever in 2017. How dare we question the almighty social media gods? Well, for small businesses, it really comes down to ROI. When was the last time you asked yourself if your current investment in social media (this includes staff time, not just money) is getting you the results […]

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Hitting the SEO Jackpot: How to Get Your Page as a Google Featured Snippet

Everyone knows that being featured as the top search result in Google has an amazing clickthrough rate. It’s the ultimate goal of most websites, and the entire reason the science of Search Engine Optimization even exists. But what if your website could be ranked even higher than the first result? Have you done a Google […]

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How to Build a Company Culture in a Remote Work Environment

For those of you who don’t know, Little Jack Marketing embraces a workshifting environment—our entire team works remotely, and has since the first day we started. The majority of our team is in Chicago but we have (and have had members) in Budapest, Oregon, Croatia, Washington, Miami, Milwaukee, and Iowa. There are many benefits to […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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9 Call to Action Examples to Inspire You to Up Your Lead Generation Game

One of the keys to generating those coveted leads through your website is having strong, effective calls to action (CTAs). However, it’s not enough just to plop a form on a page and expect results. Placement, UX, design, and messaging all play a part in encouraging your visitor to convert. Below we’ve got nine examples […]

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Understanding Your Client: 7 Insightful Questions to Ask Up Front

Congratulations! You won the opportunity to speak with someone interested in your services! Now let’s get your partnership off to a solid start by asking some insightful questions. Asking the right questions early on can have the power to define the client’s goals and a strategy for achieving them. Before you close the sale or […]

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