How to Turn Your One-Time Purchase Customers into Customers for Life
January 14, 2021
How much thought do you give to the Lifetime Value of each of your customers?Brands that can leverage this metric well tend to come out on top of others, because each of their customers is a believer in the brand: they come back for repeat purchases, and possibly even refer others to the company. Whether their reputation is justified or not, Apple customers are a perfect example of high Customer Lifetime Value:
- Despite the overall higher market share of PCs, Apple customers tend to prefer the Apple ecosystem.
- They tend to have multiple Apple devices that all integrate with each other.
- And when it’s time to replace one device with another, usually only Apple devices are in consideration.
Some other things to consider are:
Regular communicationIt’s easier for customers to remember you if they regularly hear from you. So, set up your email newsletters, blog, and social media posts for maximizing reach for existing customers.
Build a relationship with your customerAbove, we talked about being a source of information for your customer, but creating brand believers often requires something more than that — you want your customer to like you — and that’s harder to accomplish.
Have some fun with itBusiness is transactional in nature, but we’re all looking to have some fun and experience positive emotions in our daily lives. If you can get your customer to experience joy, you will almost certainly have a customer for life.
Ready to re-think your customers’ journey from start to finish? Get in touch with us to get started!
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