Content vs. Design: Which One to Focus on First And Why?

Whether content or design should come first has always been an important question in the world of marketing — digital and print-based alike. The answer is not straightforward. Designers prefer to have content first, or at least a general idea of length and the main message, while copywriters like to see a layout or at […]

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How Do I Show the Value of My Service? Articulate How You Improve Your Customer’s Average Day

Are you familiar with the concept of a Unique Selling Proposition? It is that single statement that defines why your business is better than your competition. A USP emphasizes that people make buying decisions because of Uniqueness. Now, ask yourself this, when was the last time you bought something solely because it was unique? From […]

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