Everyone’s got an opinion on digital marketing agencies. From some people, you’ll hear that the right agency made all the difference to their business; from others, that marketing agencies are useless and you’re better off doing all your marketing yourself. As a digital marketing agency with over a decade in the business, we encounter a […]
Read More… from 4 Myths About Working With a Digital Agency, Debunked
A profit maximizer is a product or service that is sold alongside your flagship or staple product with the intent to improve margins. We discussed the basics of profit maximizers in our post Are You Making the Most of Every Customer Conversion? When you’re thinking about how to incorporate profit maximizers into your sales funnel, […]
Read More… from Selling After the Sale: How to Find Your Profit Maximizer
Where’s the line between setting a marketing strategy and implementing its execution? Often, these two concepts are thought of as separate pieces — the strategy comes first, the execution later. But too often in business, there’s a disconnect between these two phases. As Mike Tyson famously said, “Everybody has a plan until they get punched […]
Read More… from Your Marketing Strategy Is a Hypothesis to Test, Not a Conclusion
In basketball, is a behind-the-back, no-look pass effective? Of course! But is that where you’d start if you’re not even constantly dribbling and driving down the court? In that case, you’re more likely to bounce that pass off your teammates forehead than land it in their hands… Similarly, businesses want to jump ahead and do […]
The modern marketing landscape can be intimidating for any business. With increased competition in the online environment, all spheres of marketing are getting more complicated: SEO, content marketing, social media, email marketing, paid advertising, and marketing analytics. At larger companies, dedicated positions (and sometimes even whole departments) exist for each of these roles. How can […]
Read More… from How To Use Marketing To Grow Your Business Effectively
How much thought do you give to the Lifetime Value of each of your customers? Brands that can leverage this metric well tend to come out on top of others, because each of their customers is a believer in the brand: they come back for repeat purchases, and possibly even refer others to the company. […]
Read More… from How to Turn Your One-Time Purchase Customers into Customers for Life
2020 was a make-or-break year for many businesses in the USA as well as worldwide. Revenues are down for many industries, and brick and mortar locations are suffering from the ongoing COVID-19-related restrictions. Now, more than ever, businesses need a plan for how to move forward and keep their doors open in 2021. For many, […]
Read More… from A 4 Step Strategy to Gain Consistent Revenue in 2021
One of the most interesting type of client we work with are companies that are actively growing, but are limiting their potential due to distraction and a lack of marketing focus. These companies are obviously doing something right. They are growing — isn’t that enough?! At the beginning of my first year at my first […]
Does your company need marketing help even if it is actively growing? In our experience, many actively growing businesses on the move to $1+M revenue mark are (obviously!) doing a lot of things right, but can get caught up in a transitional stage of their marketing efforts that can lead to missed opportunities. On one […]
Read More… from 3 Marketing Pain Points for Growing Businesses, and How to Address Them
Making meaningful progress on growing your business, particularly in these trying economic times, requires that you go about it strategically. We already touched on this in our post What’s Your 2021 Business Growth Plan?, and now we want to get more specific about how reconceptualizing your marketing system can help you attain new levels of […]
Read More… from Levering Up: 4 Tweaks for Increasing Your Business 16x
