Making Tough Choices: How to Decide What Marketing Channels to Invest In

In an ideal world, business owners would have the resources to spend money on every marketing channel they think may be worthwhile. But in the real world, there usually aren’t enough resources to try everything—you have to make choices about which marketing channels to invest in, and which ones to hold off on for the […]

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5 Simple Tips for Setting a Small Business Marketing Budget

In our experience, many small business come to the table with a marketing budget in mind, but oftentimes their budget starts and ends with a price tag. To truly set a budget that will work for your business, it’s important to keep a lot of factors in mind. Below are a few important tips to […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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Understanding Your Client: 7 Insightful Questions to Ask Up Front

Congratulations! You won the opportunity to speak with someone interested in your services! Now let’s get your partnership off to a solid start by asking some insightful questions. Asking the right questions early on can have the power to define the client’s goals and a strategy for achieving them. Before you close the sale or […]

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How to Get More Done for Your Business in 2017

Business owners typically start off each new year with some resolutions on how to get more done with the limited resources they have available at their disposal. How can you accomplish more next year than you did this year? Focus on some fundamentals of productivity, and stick to them. Here are three strategies that work […]

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Reimagining Your Company's Value Proposition: How to Listen to Your Audience

Quick, you have 10 seconds: can you state your company’s value proposition? The main goal of your marketing strategy should be to convey your value proposition to potential customers in an attempt to win them over. But many business owners may be surprised to find out that their value proposition may not be what they […]

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Showing Marketing Leadership and Inspiring Your Employees

If you’re a small business owner or the head of a marketing team, you likely have more on your hands than ever before. The digital marketing field is changing quite literally on a week to week basis—what was once a good SEO practice may be shunned by Google, and the hottest social media channel of […]

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The Year of the Company Story: Five Strategies for Success

If you follow the Big Marketing Insider, you know that back in January we dubbed 2015 The Year of Digital Media and Your Company Story. At Little Jack, we think companies that aren’t generating a compelling story are doing themselves a disservice in the online environment, and we’re on a quest to change that. That’s […]

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