How Small Businesses Succeed: From Local to Global

At Little Jack, we’re always interested in how local small businesses utilize online marketing to compete in the new global marketplace. To gain further insight, we talked to two local Oak Park and Forest Park businesses to see what online marketing strategies they have had most luck with. Their answers were insightful – to improve […]

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In-House Marketing vs. Agency: Who Should You Hire?

One of the questions we hear most often from small and mid-sized business owners who are experiencing some growth and are ready to make a more serious investment in their marketing is: “Am I better off hiring in-house marketing staff or outsourcing to a marketing agency?” The truth is, in-house marketing staff and marketing agencies […]

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The 7 Benefits of the Brand Positioning Story

If you’re a subscriber to the Little Jack Newsletter, than you might already know that the newest service we’re offering is a little something we call the Brand Positioning Story. Having dubbed 2014 the year of the Rebrand: Putting Value Back into Marketing, we’re kind of excited about this new tool, because it does exactly […]

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Are You Ready for 2014?: Creating a Marketing Plan for the New Year

Unbelievably, 2013 has already almost passed us by. If you’re like most small businesses in America, you made come progress this year, but have not reached the revenues you were hoping for. But a new year is a great time to rethink your marketing strategy, regroup, consider what worked for you in 2013 and what […]

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Reputation Management for the Long Haul: The College Pro Interview

Ten years ago, reputation management was a lot more simple. A disgruntled customer’s review would briefly hit the spotlight, and then vanish forever. These days, this review would be cataloged by one of the various review engines and saved for anyone who ever wanted to look into your business. Because of this heightened impact of […]

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