At Little Jack, we’re always interested in how local small businesses utilize online marketing to compete in the new global marketplace. To gain further insight, we talked to two local Oak Park and Forest Park businesses to see what online marketing strategies they have had most luck with. Their answers were insightful – to improve […]
Read More… from How Small Businesses Succeed: From Local to Global
One of the questions we hear most often from small and mid-sized business owners who are experiencing some growth and are ready to make a more serious investment in their marketing is: “Am I better off hiring in-house marketing staff or outsourcing to a marketing agency?” The truth is, in-house marketing staff and marketing agencies […]
Read More… from In-House Marketing vs. Agency: Who Should You Hire?
Sports and social media sound like a match made in heaven. We got together with Rob Gaddis of StadiumBuzz, a new iPhone app that lets baseball fans play against each other by placing bets on which players will get the most hits in real-time games. StadiumBuzz is already making waves, so we wanted to get […]
Read More… from Marketing a New App: The StadiumBuzz Interview
If you’re a subscriber to the Little Jack Newsletter, than you might already know that the newest service we’re offering is a little something we call the Brand Positioning Story. Having dubbed 2014 the year of the Rebrand: Putting Value Back into Marketing, we’re kind of excited about this new tool, because it does exactly […]
Read More… from The 7 Benefits of the Brand Positioning Story
Unbelievably, 2013 has already almost passed us by. If you’re like most small businesses in America, you made come progress this year, but have not reached the revenues you were hoping for. But a new year is a great time to rethink your marketing strategy, regroup, consider what worked for you in 2013 and what […]
Read More… from Are You Ready for 2014?: Creating a Marketing Plan for the New Year
In the age of global competition, we at Little Jack are increasingly interested in learning about how small businesses establish a local presence in the global marketplace. This week, we picked the brain of the leader of one of our client companies, Hales Property Management, for some insider info on how to get your business […]
Ten years ago, reputation management was a lot more simple. A disgruntled customer’s review would briefly hit the spotlight, and then vanish forever. These days, this review would be cataloged by one of the various review engines and saved for anyone who ever wanted to look into your business. Because of this heightened impact of […]
Read More… from Reputation Management for the Long Haul: The College Pro Interview
Once you’ve devised a great brand for your small business, you need to go into action mode and spread that message as best as you can to give your small business a fighting chance at success. When marketing guru’s worldwide say “live your brand”, we get what they mean is “care about your brand”. Few […]
Dear Readers, believe it or not, this is our 100th Fist Pump Friday. What a long and strange trip it’s been, indeed! Two years ago, a social media marketing underdog by the name of Little Jack took on the mean Chicago streets to dish out his own personal brand of “don’t take ourselves too seriously, […]
Bearded economists have finally chimed in: the outlook is that the US economy will grow at a slow 2% next year. While that’s better than nothing (at least we don’t live in Greece!), money will be tight and businesses in 2013 will have to accomplish more with less. You heard it here, folks. The buzzword […]
Read More… from What’s the Business Word of 2013? Productivity
