The Power of Triangles: Customer Trust and Convincing Marketing Rhetoric

Ah, the triangle. Though it offers a bumpier ride than its younger and prettier cousin, the wheel, the triangle represents perfect stability and ideal equality of its three sides. It’s no wonder that people constantly use triangles to represent multi-lateral approaches to tackling a complex task. For example, two distinct triangles, separated by two thousand […]

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Giving Thanks: The Power of Customer Appreciation

Hoping that many of you have waken from your turkey comas, we’d like to keep things light this week but still discuss something important: customer appreciation. If you read our post on the new buying cycle, you might have gleaned that excellent customer relations are necessary to survive in today’s world of increased competition and […]

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Are You Ready for the New Buying Cycle?

Unless you’ve been hibernating through the last decade, you might have noticed a slight change in your consumers. They might be asking a few more questions, or referring you to some obscure website that ranks your business as “fourth overall in the area”, according to “12 subcategories of service” (what the hell?). As it turns […]

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Marketing and Sales: The Dilemma of Working Together

It’s safe to say we’re experts on being experts. That’s why this week’s fist pump is going to address a social media dilemma that has a lot of business folks stumped like trees. The difference between Marketing and Sales may just be a discrepancy in understanding the definitions, but it’s not just a problem with finding […]

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Politics You Can Finally “Like” with Social Media

Politics. The old battle between the elephant and the jack-ass is no longer a blood-boiling headache you watch on TV, now it’s entertainment you can be a part of anywhere with WiFi! With the explosion of social media launching the political scene, individuals now have more voice in the presidential campaigns than ever. Facebook, twitter, and […]

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Getting Your News From Social Media Or Random Opinion?

Maybe everyone’s getting anxious for the spring, or maybe the mechanism of social media is finally starting to become second nature for society. In light of this past week’s large media events, like the Grammy Awards and Whitney Houston’s death, social media facilitates public discourse about everything. And we mean everything. Even from the people you […]

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How SOPA and PIPA Affect You and Your Business

Nobody likes politics, we’re with you on that, but when new bill proposals threaten the freedom and liberty of internet commerce and communication, you’re sure as jack we’re gonna stand up against them! Why are we (among other social media marketers) getting all fiery about this? Because if these new bills are passed, they could smother […]

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If You’re Good At Your Job, No One Cares If You Don’t Wear Pants!

Hopefully the article title isn’t too misleading. We’re talking about the 21st century generation of Workshifting. It may be a new term for most out there, but it has been an exponentially growing business model for the past few years now. In this day and age (of robots and super-machines) more and more people are doing the […]

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