What do relay races and content in a marketing system have in common? Well, have you ever watched a relay race on TV? It’s an event where runners on the same team run different segments of the race and pass a baton off to each other. No individual runner runs the entire race. Instead, the […]
It’s well known that most people do not make an outright purchase the first time they visit a website. Instead, most purchases require multiple touchpoints. But we also know that 70 – 96% of people who leave a website never actually return, even if they intended to. What this means, practically speaking, is that businesses […]
Read More… from The Simplest Email Strategy to Bring Customers Back
Have you ever been to a website that had an offer, were about to click away, only to see an even better offer pop up? It may or may not have worked for you, but the numbers are in and exit-based overlays can lead up to 30x higher conversions. Another interesting stat is that more […]
Read More… from Immediately Capture More Website Leads with This Simple Approach
So much of marketing content focuses on converting customers (and, obviously, with good reason!). But there’s an equally important thing that doesn’t get talked about as much: once you’ve completed the very hard job of converting a customer, how do you actually maximize this customer’s value to your business? This can happen both at the […]
Read More… from Are You Making the Most of Every Customer Conversion?
