Before I worked in a marketing agency setting at Little Jack, I spent almost 4 years working as part of an in-house marketing team for a B2B company. Although we had a team of coordinators, designers and developers we still needed the help of an outside partner from time to time to help us where […]
Read More… from Advice For Working with a Marketing Agency From a Former Client
Has your business invested in any native advertising? Unless you’re a marketing professional you may not be sure exactly what that means, but chances are you’ve already engaged with them as a user. Simply put, native advertising is any advertising that is embedded within editorial content in such a way that it doesn’t look like […]
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If you run a small to mid-sized business, you probably already have an email list you use to send out offers and possibly a company newsletter. And, like most businesses of this size, you probably send each email blast manually. Recently, a slew of email platforms like MailChimp and Emma have rolled out the kinds […]
It’s hard to believe that we’re already halfway through 2017! So far, this year has given us a slew of great advertising, and here are our picks for the best commercials up to this point in the year. In general, we’re seeing a continuation of the trend of socially and environmentally responsible ads—modern consumers care […]
For those of you who don’t know, Little Jack Marketing embraces a workshifting environment—our entire team works remotely, and has since the first day we started. The majority of our team is in Chicago but we have (and have had members) in Budapest, Oregon, Croatia, Washington, Miami, Milwaukee, and Iowa. There are many benefits to […]
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WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]
Where do we stand with search engine optimization in 2017? Optimization has always been about tweaking your content to allow search engines to more easily classify it, or, in certain scenarios, to trick the search engine into ranking your website higher than it should appear. But, as we know from the Terminator movies, future generations […]
We already discussed the online marketing trends that will be big this year. But as some things come into popularity, others go out of favor. Such is the way of the world. Here are 4 trends that are (thankfully) going away this year, and why. 1. Stock images A few years ago, it seemed like […]
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When trying to grow your business, coming up with a marketing strategy that actually works is of the utmost importance. As you probably know if you’re a regular reader of the Big Marketing Insider, we’ve been talking about the virtues of content marketing for years. Slowly, even smaller businesses are learning about content marketing and […]
Read More… from Should You Do More Content Marketing in 2017? These 5 Signs Point to 'Yes'
Marketing, like many industries, is constantly evolving. Now that we’ve reached the end of the year, it’s time to make some predictions about what trends will stick and continue to grow in 2017. Below are three of our major predictions for which trends you should be keeping an eye on next year. 1. Live Video […]
