3 Website Design Trends You Should Actually Avoid Like the Plague

Trends come and go so often in website design that, much like a contestant on Project Runway, one day they’re in and the next day they’re out. It can be tempting to jump on every trend, or try to keep up. However, sometimes in all the effort to look just like that website you love […]

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Why Video Will Dominate Marketing in 2017

If you’ve paid attention to marketing trends over the last few years, you’ve likely already heard many singing the praises of video. In the coming year video won’t just continue to dominate the market, but grow into its own form of marketing strategy altogether. So why hasn’t video plateaued and instead continued to flourish? The […]

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How Much Does a Website Cost – The 2016 Edition

In website design (as with all design), there are 3 main needs every client has that the design company needs to address: Quality, Timeliness, and Price. Naturally, everyone is always in search of the holy grail of having a high quality product, as fast as possible, at the lowest price possible. In reality, some balance […]

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The Power of the Email Newsletter

Newsletters are one of the oldest forms of marketing. In this day and age, the email newsletter has been overshadowed by more glamorous marketing strategies such as social media and Search Engine Optimization. But newsletters comprise an essential part of a content marketing strategy, for these reasons: They’re a form out outbound content marketing, and […]

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3 Signs Your Website Needs a Redesign

Some companies think that once they have a website, they’re set. However, that’s never truly the case. If you take our advice and consider your website “your digital storefront,” it becomes clearer that your website will need regular updates, and eventually, like any brick-and-mortar storefront, a complete overhaul. How can you tell that the time […]

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4 Things to Know About How Social Media Affects Your Website’s SEO

Quick: an ultra-prominent social media personality (think: Oprah-popular) links to your website. Does that improve your website’s search rankings on Google? It has to, right? The answer may surprise you. Various marketing groups have done studies concluding that links which appeared more frequently on social media, or links which were used by prominent users on […]

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Why a Content Audit? The Benefits of Analyzing Your Content

Accounting regularly ranks among the least favorite activities of small business owners. At the same time, without accounting, a business has no way of knowing exactly how well it’s doing. As such, financial accounting is an occasionally time-consuming task that is nonetheless incredibly valuable. All of these things also apply to the auditing of your […]

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How Little Jack Marketing Got Hacked: The Value of Hosting and SEO Monitoring Services

Things got mighty interesting at the Little Jack Marketing office this week, as we realized that a virus somehow broke through the defenses on our website and started making unauthorized changes. The weird thing is that, because of how the virus behaved, if we weren’t very on-the-ball about our web presence we may not have […]

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Why You Should Care about the Internet of Things, and What it Means for Your Future Marketing Strategy

The end of 2015 is drawing near, and we still haven’t seen the flying cars, hoverboards, and self-tying sneakers we were promised in Back to the Future II. However, there are definitely some very cool “future” things underway, not the least of which is a concept known as the Internet of Things. This concept promises […]

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