Telling Stories for More Effective Presentations

We’ve all been there. You’re talking to someone, laying out all of the logical reasons why they should believe what you’re telling them, but the information just isn’t getting through. When you encounter this problem, it’s usually a sign that you’re being too logical and not connecting with your audience on the emotional or personal level. […]

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The Video Wars: Facebook Native Video Takes on Youtube

Even if you’re just a casual Facebook user, you’ve probably noticed that as of late your Facebook newsfeed has been featuring more videos that play automatically as you scroll through. In the coming months, you’ll likely see more and more of these as Facebook makes a big push to surpass Youtube as the favorite place […]

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The Importance of Consistency in Your Content Marketing Formula

What do professional athletes excel at? Consistency. Sure, professional athletes have great moments in which they transcend everything their sport stands for. But those moments, by definition, are few and far between. The rest of the time, professional athletes have another, even more important skill: to perform well, and do so consistently. In the same […]

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Is Your Website Ready for Mobilegeddon?

Are you ready for “Mobilegeddon”? No, it doesn’t have anything to do with Bruce Willis blowing things up in space, though it could technically blow your website’s search rankings into smithereens by next month. In case you haven’t heard about it yet, Google announced on their blog that their newest algorithm will place a large amount […]

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2015: The Year of Digital Media and Your Company Story

Every January, we at Little Jack Marketing let you know what major marketing issue we’ll be tackling in the upcoming year. You might remember that 2013 was The Year of Productivity, and 2014 was The Year to Put Value Back in Your Marketing. Without further ado, we’d like to welcome 2015 as The Year of […]

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Surviving Negative Reviews

If you’re doing business in the 21st century, sooner or later you’ll receive negative feedback online – it’s par for the course. No matter how superlative your customer service, every business slips up occasionally. And because of the 24/7/365 sounding board that is the Internet, chances are, you’ll hear about it online. So you did […]

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On the Bandwagon: When to Utilize Memes for Advertising, and When Not To

Watching a successful meme make its way through the Internet proves that once out of their owner’s hands, memes indeed have lives of their own. Memes are by definition viral (read: they grow exponentially), which makes them the ideal vehicle for advertising. But when should you use a meme, and when should you refrain? Usually, […]

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Viral Marketing: The Success of the Ice Bucket Challenge

If you haven’t heard of the Ice Bucket Challenge by now, it’s surprising you can read this blog from that rock you’ve been hiding under. The worldwide phenomenon doesn’t show signs of abating, with a reported 1 billion collective Ice Bucket Challenge video views on Youtube as of this week. As the story goes, the Ice […]

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