Have you ever been browsing through a website and found yourself in front of an offer you just couldn’t refuse? More likely than not, the offer was presented to you in the form of a squeeze page. Though their name may sound funny to you, squeeze pages are a serious and extremely effective way to […]
We’ve all been there. You’re talking to someone, laying out all of the logical reasons why they should believe what you’re telling them, but the information just isn’t getting through. When you encounter this problem, it’s usually a sign that you’re being too logical and not connecting with your audience on the emotional or personal level. […]
Read More… from Telling Stories for More Effective Presentations
Even if you’re just a casual Facebook user, you’ve probably noticed that as of late your Facebook newsfeed has been featuring more videos that play automatically as you scroll through. In the coming months, you’ll likely see more and more of these as Facebook makes a big push to surpass Youtube as the favorite place […]
Read More… from The Video Wars: Facebook Native Video Takes on Youtube
What do professional athletes excel at? Consistency. Sure, professional athletes have great moments in which they transcend everything their sport stands for. But those moments, by definition, are few and far between. The rest of the time, professional athletes have another, even more important skill: to perform well, and do so consistently. In the same […]
Read More… from The Importance of Consistency in Your Content Marketing Formula
What do Star Wars, Kung Fu Panda, and Jesus have in common? No, we’re not about to tell you a bad joke. This relates to marketing, we swear. The answer is: all three follow the classic archetype of The Hero’s Journey, coined by mythologist Joseph Campbell in 1949. The concept is pretty basic—since the dawn of […]
Are you ready for “Mobilegeddon”? No, it doesn’t have anything to do with Bruce Willis blowing things up in space, though it could technically blow your website’s search rankings into smithereens by next month. In case you haven’t heard about it yet, Google announced on their blog that their newest algorithm will place a large amount […]
Every January, we at Little Jack Marketing let you know what major marketing issue we’ll be tackling in the upcoming year. You might remember that 2013 was The Year of Productivity, and 2014 was The Year to Put Value Back in Your Marketing. Without further ado, we’d like to welcome 2015 as The Year of […]
Read More… from 2015: The Year of Digital Media and Your Company Story
If you’re doing business in the 21st century, sooner or later you’ll receive negative feedback online – it’s par for the course. No matter how superlative your customer service, every business slips up occasionally. And because of the 24/7/365 sounding board that is the Internet, chances are, you’ll hear about it online. So you did […]
Watching a successful meme make its way through the Internet proves that once out of their owner’s hands, memes indeed have lives of their own. Memes are by definition viral (read: they grow exponentially), which makes them the ideal vehicle for advertising. But when should you use a meme, and when should you refrain? Usually, […]
Read More… from On the Bandwagon: When to Utilize Memes for Advertising, and When Not To
If you haven’t heard of the Ice Bucket Challenge by now, it’s surprising you can read this blog from that rock you’ve been hiding under. The worldwide phenomenon doesn’t show signs of abating, with a reported 1 billion collective Ice Bucket Challenge video views on Youtube as of this week. As the story goes, the Ice […]
Read More… from Viral Marketing: The Success of the Ice Bucket Challenge
