Mind the Numbers: Basic Google Analytics for Small Business

Even if you’re the type of small business owner who had a website made and never checked it again after that, you’ve probably heard the term “Google Analytics” thrown around by fellow entrepreneurs, most likely in close proximity to other indecipherable mumbo-jumbo about “market segmentation” or “engagement reporting”. As a small business owner, all you […]

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Rebrand: The Year to Put the Value Back in Your Marketing

Happy New Year, everyone, and welcome to our January newsletter! We hope you finished 2013 on a strong note, and that the year ahead brings your business unprecedented success. As we shut the door on the year of productivity, we want to frame 2014 as the year to reevaluate your brand and put the value […]

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Going Viral: Lessons from the Battlefield

Content that goes viral is the ultimate end goal of online marketers. The very term “viral” suggests content that is contagious, being spread from user to user at an exponential rate, like an epidemic. It implies that the message is so strong that marketers no longer need to physically spread it, because it spread itself. […]

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The Myths and Realities of Inbound Marketing

The social media community is known for taking ideas and running with them. Such is the case with inbound marketing, a term coined in 2009 that was supposed to describe the radically new way marketing would work in the Internet age.  Inbound marketing has taken the social media community by storm, being coined the latest and […]

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Promotions, Coupons, Incentives: Are You an Effective Online Promoter?

Since the first time a man thought to offer two chickens for the price of one goat (limited time only!), there have been business promotions. And, while once upon a time a promotion was something truly special — sometimes you had to wait a whole year for that special sale — as more and more […]

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ROI on Social Media Marketing

Return on investment is the great white whale of social media marketing. It’s mysterious, and both clients and their marketing companies are endlessly searching for it.   We’ve touched on the topic before, but think it deserves more attention. How do social media marketing companies ensure they provide value, and how do they communicate this […]

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Reputation Management for the Modern Age: An Introduction

Now that you’re hitting the social media channels hard, your company’s name will be out front for everyone to see. But as your reputation spreads far and wide, it might occasionally need a helping hand. Enter the field of reputation management. You might have heard the term reputation management thrown around with increasing frequency in the past […]

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Elevate Your Content: Social Media Channels and the Bad Content Dilemma

As we get ready to wrap up our discussion of different social media channels, we wanted to move away from the technicalities of various platforms and give some attention to the most important thing of all: your content. Content, and bad content specifically, has been the buzz of the town this week, and with good […]

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