Plugged In: Utilizing Different Social Media Channels to Spread Your Brand

There’s no two ways about it: spreading your brand effectively in the online environment requires the use of multiple social media channels. But you just got done creating your new brand, you say? Little good it will do you without hittin’ the streets and spreading the word, my friend. And because we’re tech-y, by streets […]

Read More… from Plugged In: Utilizing Different Social Media Channels to Spread Your Brand

Building a Brand: Summing It Up

If you’ve been paying attention this past month, you’re getting to know a little bit more about small business branding. As you saw in last week’s infographic, branding begins at the customer’s fundamental choice between your business and the competition, and it ends with the variety of channels used to disseminate your brand. “But Jack,” […]

Read More… from Building a Brand: Summing It Up

Don’t Be Boring: Driving Engagement by Providing Value

Now that the buzzphrase “social media marketing” dominates the blogosphere, many businesses equate a strong social media presence with successful customer engagement. They go on to saturate their followers’ newsfeeds, stretch their mailboxes to the limit, and generally make it hard for friends to get anything productive done online without running into marketing content. And […]

Read More… from Don’t Be Boring: Driving Engagement by Providing Value

Lost and Found: How Findable Is Your Local Business?

Sometimes, no matter how much you try to refine your business model, you might feel as if you’re stuck and revenue numbers just won’t budge. If you’re wondering what you’re doing wrong, the answer might be that you’re just not being found by your customers, especially on the local level. We at Little Jack hold […]

Read More… from Lost and Found: How Findable Is Your Local Business?

Major Facebook Changes and What They Mean for You

Ok, dude. Facebook made a fundamental change to their News Feed a few weeks ago, which will likely permanently change the way businesses use the service to reach their audience. While doing some casual online prowling (completely innocent, of course), you might have noticed something called Promoted Posts in your News Feed. Promoted Posts allows […]

Read More… from Major Facebook Changes and What They Mean for You

Pay Up: Is There Still Room for Digital Paid Advertising?

If you’re a social media purist, you’re an expert at getting attention. You know how to be the 800-pound gorilla in the room, or, depending on your brand’s capacity for destruction, the bull in the china shop. So you might scoff at any old-fashioned notions of having to “pay” for digital advertising. We at Little […]

Read More… from Pay Up: Is There Still Room for Digital Paid Advertising?

Why Mobile Will Dominate Marketing

Mobile marketing, or as we at Little Jack like to call it, marketing on microscopic screens, is all the rage. At no other time in history have fully-functioning adults regularly fallen into as many potholes, missed so many incredibly attractive potential life partners on the street, and generally gone through life as oblivious to their […]

Read More… from Why Mobile Will Dominate Marketing

Analog Advertising – What the Digital Pros Don't Tell You

Hi kids, Uncle Jack here today to talk to you about something very weird, a sort of old champion recently become new underdog in the marketing game. We’re referring to “analog” advertising, of course. Any of you born after 1995 might be skewing your heads slightly to the side, furrowing your troubled brows and asking, […]

Read More… from Analog Advertising – What the Digital Pros Don't Tell You

Behind the Hype: Where is Twitter Marketing Now?

For a New York minute there, Twitter was the hottest ticket to social media popularity. As droves of teens flocked to the service, creepy upper level executives plotted in dark conference rooms about how to best monopolize on Twitter’s rapidly growing audience. Hence the birth of Twitter marketing. Facebook was out, or at least old. […]

Read More… from Behind the Hype: Where is Twitter Marketing Now?