Join the Party: Thinking About ROI on Social Media

If you’ve been following the news on social media, you might have run into a pesky little thing called “the ROI question”. The acronym, in all its vague splendor (it stands for Return-On-Investment), might sound like it doesn’t affect you at all, but the question can also be rephrased as “does social media work for […]

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Give It Away Now: Why Giving Away FREE Stuff Makes Sense in the Long Term

So you might think that because the point of a business is to sell something, carried to its natural conclusion this means that you should charge your customers for every single precious minute of your time.   Car dealerships are a perfect example of this strategy. When you’re buying a new car, the dealer charges […]

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The Value of Content: I Don’t Always Advertise, but When I Do, I Prefer Inbound Marketing

Not long ago, we introduced you to the power of inbound marketing. But while you rack your marvelous brain as to why letting them come to you is the better strategy, we need to fill you in on how this inbound marketing approach works in the first place. The answer can be summarized in one word — value. The […]

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Premium Size: Facebook Advertising Changes

Facebook has been tweaking its advertising strategy a lot this year, in preparation for its IPO (and Facebook marketing is definitely a better investment than Facebook stock right now — ouch! too soon?). We at Little Jack already covered some Facebook advertising basics for you, but we figure it’s important to help you stay on top of these […]

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Letting Them Come to You: The Power of Inbound Marketing

You can drown them in paper. You can send them emails until their spam filters start smoking and implode. You can spend thousands covering every keyword variation for their search ads. You can design your ads with attention-getting fluorescent yellow strobe light effects. Our last post discussed the difference between paper and digital ads, and these methods […]

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Why Do People Even Like You? What is a Facebook Like?

We’ve been asking ourselves this question ever since elementary school (so let’s not get started on the whole psychological trauma thing). But this isn’t about us, it’s about understanding the anatomy of social media! As a small business owner, social media marketing (specifically facebook) is today’s bread and butter (maybe even meat and potatoes) for successful […]

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