3 Strategies Your Small Business Can Learn From Big Brand Marketing

If you’re a small business that’s concerned with doing as much effective marketing as you can with your limited resources, naturally, you might think that you’ve got nothing in common with big, national brands and their multi-million dollar marketing campaigns. However, failing to learn from the moves of these big brands is, in our view, […]

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5 Essentials Brand Guidelines Every Company Should Define

If you do any kind of marketing for your business, you’re probably aware that many businesses have a brand guidelines that they follow whenever creating any new materials. However, if you’re like most small to mid-sized businesses we encounter, you think you’re not big enough to justify putting together such a document. You probably have […]

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7 Great Email Examples to Inspire Your Next Campaign

Most of us are practically drowning in the sea of emails that flood our inboxes on a daily basis. But as marketing professionals we’re constantly on the lookout for great looking emails. Whether it’s in our inbox, or seeking them out online we’re constantly saving the most engaging examples to inspire our next campaign. Today […]

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9 Call to Action Examples to Inspire You to Up Your Lead Generation Game

One of the keys to generating those coveted leads through your website is having strong, effective calls to action (CTAs). However, it’s not enough just to plop a form on a page and expect results. Placement, UX, design, and messaging all play a part in encouraging your visitor to convert. Below we’ve got nine examples […]

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The Best of 2016 Advertising: Artist Collabs and Social Justice

As 2016 winds down, we were inspired to go back and look at some of our favorite advertising campaigns of the year. When we started compiling our list, one thing we noticed immediately is an unusual amount of inspiration in this year’s cohort. In addition to a bunch of amazing artist collaborations, this year’s ads […]

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Getting Serious about Content Marketing? Perform an Audit.

If you’ve been working on strengthening your brand presence online, or trying to rank better in search, there’s likely one single word you’re seeing over and over again—content. For the last five years or so content marketing has been all the buzz, and continues to be. Why? Because solid content marketing drives traffic and converts […]

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Why You Need to Study Your Web Analytics Before You Start Writing

Writers are creative professionals, and as such, they can have a reputation for shooting from the hip and going in whichever direction inspiration pulls them. But having a successful blog takes more than that. When we talk about reimagining your content, one of the things we’re really talking about is taking the time to really […]

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