Streamlined Web Design: Making It Easy to Take Action

We talked about overchoice – the strange phenomenon in which more options result in less action – in this month’s introductory post. Because this concept is absolutely crucial when trying to get customers to take action, we wanted to devote more time to the topic of designing your website with actionability in mind. Thinking about […]

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Did You Catch It?! The Super Bowl With Social Media

If you didn’t catch the Superbowl this past Sunday, you were probably the only beandip-headed one in the country. But don’t worry! Social media has saved our lives once again. Everything from pre-game hype to post-victory analysis has been tweeted, posted, updated, streamed, and followed by all your buffalo wing-chugging friends and die-hard fan pages. We […]

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