The question of Return on Investment has always been of key importance to marketing, but this is even more true today. With all the frenetic activity of the modern marketing department — content creation, social media, SEO, paid ads, email marketing — it’s natural for people, and particularly upper management, to ask, “is all this […]
Read More… from Optimize Conversion Rates at Different Stages of your Funnel
When a business invests resources into online ads or improving its Search Engine Optimization, one question that often gets asked is, “how is this improving sales?” This is where things get a little tricky. Often a direct ROI isn’t immediately apparent, and depending on who’s making the marketing strategy decisions, this may or may not […]
Read More… from Why Aren’t My Paid Ads or SEO Efforts Increasing Sales?
As technology has gotten better and better, modern businesses have a wealth of data at their disposal. From website analytics to financial analysis tools, from time tracking to employee productivity, there are now more metrics than ever before. Unfortunately, the average small and mid-sized business tends to be overwhelmed by all this available data. If […]
Read More… from An Introduction to Implementing a Data-Driven Marketing Strategy
Google Analytics is easily one of the most powerful tools at the disposal of modern businesses, from small to mid-size, and even to some larger corporations. In fact, one of the main issues with Google Analytics is that it’s too powerful and flexible — many businesses that do not have someone concretely in charge of […]
Read More… from How to Use Analytics to Get More Customers from Your Website
