Are You Uber-responsive to Your Customers? Five Ways to Convey That Through Your Website

When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what […]

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Can Images on Your Site Impact Your SEO? Covering Your Bases With Better Image Metadata

How much attention do you pay to the images you select for your website or blog posts? And, when you select an image, do you take the time to select an appropriate file name, alt text, and caption for it? Believe it or not, these elements are quite important, for two reasons. Better Accessibility First, […]

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Four Ways to Use Your Audience Personas for Sales & Marketing

If someone asked you to describe your typical customer, what would you say? This fun exercise has a long history in marketing, and is usually known as building audience personas. If you don’t gravitate naturally toward marketing, you might feel like you don’t have the time to do something so abstract when you could be […]

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Five Essential Elements to A/B Test on Your Landing Page

A landing page should be sleek, streamlined, and laser-focused on getting people to convert to your product or service. Because every part of the landing page should be doing some “work” toward that, in an ideal world you should A/B test everything on your landing page. But, because that’s not a practical option for most […]

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How to Turn Blog Posts Into Lead Generation Tools

Everyone knows having a regularly updated blog is great for SEO. It helps your website perform better in search results and it creates more entry points for your audience to get to you. But what happens once a visitor lands on your blog? Are they sticking around or are they just leaving after they’ve read […]

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5 Steps to More Successful Email Campaigns

Did you know that 281 billion emails are sent out every single day? This staggering number may lead you to wonder how to put together an email marketing campaign that has a chance of standing out. Our years of experience have taught us that engaging email campaigns require some forethought, rather than a shoot-from-the-hip approach. […]

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Using Analytics to Give Thanks to Your Audience

This Thanksgiving, content marketers all over the U.S. will be gathering with friends and family to give thanks and celebrate the spirit of gratitude. But in addition to giving thanks to our close ones, we should take a moment to consider how to reflect gratitude to our readers as well. In our capacity as content […]

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