In an ideal world, business owners would have the resources to spend money on every marketing channel they think may be worthwhile. But in the real world, there usually aren’t enough resources to try everything—you have to make choices about which marketing channels to invest in, and which ones to hold off on for the […]
Read More… from Making Tough Choices: How to Decide What Marketing Channels to Invest In
In our experience, many small business come to the table with a marketing budget in mind, but oftentimes their budget starts and ends with a price tag. To truly set a budget that will work for your business, it’s important to keep a lot of factors in mind. Below are a few important tips to […]
Read More… from 5 Simple Tips for Setting a Small Business Marketing Budget
These days, the vast majority of email platforms have autoresponder features that allow you to send automatic emails based on the occurrence of particular events. What that means, practically speaking, is that email automation options that used to be available only to large companies with customized email systems are now within reach for every small […]
Read More… from 4 Simple Email Automation Campaigns Every Company Should Try
Social media is arguably bigger than ever in 2017. How dare we question the almighty social media gods? Well, for small businesses, it really comes down to ROI. When was the last time you asked yourself if your current investment in social media (this includes staff time, not just money) is getting you the results […]
Read More… from The Social Media Reality Check: Are You Getting the Results You Need?
Everyone knows that being featured as the top search result in Google has an amazing clickthrough rate. It’s the ultimate goal of most websites, and the entire reason the science of Search Engine Optimization even exists. But what if your website could be ranked even higher than the first result? Have you done a Google […]
Read More… from Hitting the SEO Jackpot: How to Get Your Page as a Google Featured Snippet
WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]
If you run a business in the 21st century, you inevitably know about the value of marketing. Chances are, whatever the size of your business, you invest some amount of resources into marketing. But how do you know if the marketing you’re doing is working? The answer will depend on the kind of business you […]
Read More… from Evaluating Your Marketing Strategy: How to Tell If What You're Doing Is Working
Before you begin any type of marketing campaign whether that be print, digital or even rebranding, your audience should always be at the center. Discounting the importance of analyzing your audience is one of the number one mistakes we see small businesses make. If you’re not considering your audience when making marketing decisions you’re missing […]
Read More… from How to Define and Analyze Your Target Audience
You have a brand new website, and you’ve set up Google Analytics in hopes of learning more about who is visiting your site. You check back in a week or two. For some reason though, most of your traffic seems to be coming from a small village in northeastern Russia. You check the main referrers, […]
We have already discussed the importance of not just having a website for your business, but also setting goals for that website that will help you regularly reevaluate what your website is accomplishing, and how it’s helping you grow your business. But once you’ve set goals that are specific, measurable, achievable, relevant, and time-sensitive, where […]
