If you’ve been with us so far on The Year of Reimagining Your Content, you know that you need to start by taking a step back, and that you should really look at your web analytics before you start writing. This week we want to delve a little deeper into how successful content creators use […]
Read More… from Reimagining Your Content: Category Analysis for Increased ROI
Modern marketing is complicated enough to give the average business owner a serious headache. It’s no wonder. Corporate marketing departments now hire SEO specialists, analytics specialists, web conversion specialists, community managers, content marketers, and a host of other experts to make sure their company stays at the forefront of the marketing field. Small business owners […]
Read More… from Keep it Simple: How to Create a Marketing System that Works
It’s Friday afternoon. You get a 10 minute lull at work, just enough to take a few personal minutes and check social media. You scroll through your massive News Feed quickly, hunting for something worthwhile. Every ten or so posts, something catches your attention and you click to find out more. What is, for you, […]
Read More… from Are You Engaging? 3 Easy Ways to Boost Social Media Engagement
How can you captivate the mobile reader? Is the way mobile readers approach content different from that of desktop users? Here’s one important distinction: on a mobile screen, this would be the last sentence a reader sees before having to scroll down to read more. Have you adequately captured his or her interest to get […]
Having to talk to a friend who keeps checking his or her phone is one of the hallmarks of the mobile generation. It’s a funny and sometimes frustrating phenomenon, but it does present a valuable lesson from a marketing perspective. Mobile users are only half-paying attention to you, which means they’re also only half-paying attention […]
Read More… from 10 Steps for More Mobile-Friendly Web Content
A big part of the brand development process is figuring out how to position yourself against your competitors. This can be easy or difficult to accomplish depending on the industry you do business in, the size of your customer demographic, and other factors. Sometimes, it’s your business model that sets you apart; other times, it […]
Read More… from Brand Positioning: Five Ways to Position Yourself Against Your Competition
As you might know by now, 2015 is the year of digital media and your company story. All year long, we’ll be delving into the details of what makes a great company story, and how a company story can make all the difference for your business. Why do I need a company story, you might […]
Read More… from Why Your Company Needs a Story (And How to Create One)
Giving something away for free is a powerful tool. Make that something truly valuable and it grants you the power of influence (with that comes credibility). In a super neat study by Dan Ariely, he and his team discovered that 68% of people who accepted a free tattoo (note: a lifelong and permanent decision) would […]
Read More… from Give it Away Now: How to Give Value for FREE to Gain Customers
If you’re a location-based small business and are looking to boost your local visibility in this new year, one thing is certain: you should pay attention to your Yelp profile. Yelp gets overlooked in too many discussions of social media marketing, but the website was one of the first to capitalize on the online community’s […]
Chances are, every time you’ve turned on the news in the past few weeks, you’ve heard something or other about the Obamacare website “fiasco”. If the situation highlights anything, it’s that organizations often aren’t adequately prepared when making deals for the services of other companies. Specifically, we want to talk about how to ensure your […]
Read More… from Obamacare Fiasco: How to Ensure Your Agency Works for You
