Bootstrapping: Building Your Brand on a Budget

Do you want press relating to your business every other day?!?! In a video fromAppSumo called “Why Brand Perception Sells (and how to build your own)”, Jonathan Kay from the Grasshopper Group is interviewed by Paul Hontz from The Startup Foundry to pick his brain as to why he is so successful at building the Grasshopper Group brand and gaining press. […]

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Where Are My Leads? My Facebook Page Just Sits There.

You have your Facebook page open, you have a nicely designed profile picture encouraging people to ‘like’ your page, and you fortunately have people following your status updates. According to your friends, your business acquaintances, and your articles you have read online, your business should be skyrocketing on the social media spaceship! Today we will […]

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Branding That Gets People To Do Anything

So there we were right hand raised reciting the Tough Mudder pledge consisting of leaving no fellow participant behind and that we (individually) understand that this is a challenge and not a race. Fortunately our Little Jack team experienced only minor injuries (bumps, bruises and a hospitalizing dislocated shoulder…) during the 25 obstacle 10 mile course taking place on July 23rd at […]

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Help! Who am I?!?! 5 Tips To Successfully Rebrand Your Business

This morning Little Jack woke up, took a shower, got dressed and looked in the mirror. Little Jack returned to the closet grabbed a new outfit, changed into it and looked in the mirror again. Today was one of those days – Little Jack just was not feeling it. So Little Jack returned to the […]

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Stop Poking Me and Just Listen! Networking is Easier than You Know…

Our friend, we’ll call him Bob, attended an event filled with business professionals. The majority of the attendees, like Bob, saw this event as an opportunity to further their career, pitch an idea, get a better job, meet the right people, or anything else that was self-benefiting. Bob, like his fellow attendees, had business cards […]

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