
Telling Stories for More Effective Presentations
September 4, 2015
We’ve all been there. You’re talking to someone, laying out all of the logical reasons why they should believe what you’re telling them, but the information just isn’t getting through. When you encounter this problem, it’s usually a sign that you’re being too logical and not connecting with your audience on the emotional or personal level. It may be time to tell a story.
Stories are a great way to increase the effectiveness of any presentation. They’re perfect for:
- Openings, to get the audience in the mood to listen and interested in what you’re saying
- Closings, to sum up everything you’ve talked about and drive the point home
- Returning back to key concepts mid-presentation by tying things back into the story
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