Let Them Know You’re Open: How This Simple Strategy Can Drastically Change Your Business

Let Them Know You’re Open: How This Simple Strategy Can Drastically Change Your Business

Have you ever had that sinking feeling: you’re open for business, all set to welcome customers, but the sidewalk remains eerily quiet?

You wouldn’t host a fantastic party without letting the guests know the date and location, so why are you trying to conduct business without letting the world know you are open?

Here’s a closer look at how you may be missing the mark and what you can do to fix it!

Reasons Why You May Not Be Attracting Foot Traffic

Local marketing challenges can be frustrating. But one of these challenges is the most basic: people can only visit your business if they know you are open.

If you’re open for business but struggling to get people through the door, here are a few reasons why that may be happening:

  • Inactive Store Front: An uninviting, inactive storefront can deter potential customers. Ensure your storefront looks lively and appealing. Consider adding welcoming elements like potted plants, eye-catching displays, or an open door to create an inviting atmosphere that beckons passersby to step inside and explore your offerings.
  • Hard-to-Read Open/Close Sign: If your open/close sign is difficult to read from a distance, people won’t realize you are open for business. Consider making it more visible by choosing a larger, clearer font and ensuring it’s well-illuminated, especially during evening hours. This way, potential customers can easily spot your open sign, day or night.
  • Glare on Windows: Glare on your windows can obstruct the view inside your store. It’s essential to address this issue to pique people’s curiosity. Consider using curtains or window films to reduce glare, allowing passersby to catch a glimpse of what you offer inside and enticing them to step in and explore.

Understanding Behavioral Economics

Now, here’s where the magic happens.

Behavioral economics tells us that people don’t always react as expected. Behavioral economics looks at how people make decisions, considering the impact of their thoughts, emotions, and mental biases.

It focuses on the fact that we do not always make purely rational choices and explores how small changes in the way information is presented can influence our decisions for the better.

Example: Grocery Store Layout

In grocery stores, items like milk, eggs, and bread are intentionally placed at the back. This encourages shoppers to explore the entire store, increasing the likelihood of impulse purchases.

It’s a strategic use of behavioral economics to boost sales by leveraging typical shopping patterns.

By providing subtle nudges, you can encourage them to take specific actions. Making adjustments to your storefront acts in a similar fashion. What may seem rational and obvious to you, might actually run counter to the way people behave when walking through your neighborhood.

How to Show People You Are Open

Here are some practical and easy ways to inform people that your business is currently open:

Use Sidewalk Signs

Sidewalk signs are a great way to signal that your business is open. Craft a clever phrase or highlight ongoing sales and discounts to entice passersby further.

Use Outdoor Furniture

Depending on your business type, placing small tables and chairs outside can indicate that you’re open. Some businesses even provide water bowls for pets during the warmer months, which is a nice touch.

Outdoor Racks or Sales Displays

Displaying merchandise or promotional items outside can draw attention and hint at your open status.

Improve Signage

Enhance your signage, considering factors like lighting and visibility from different angles. Step across the street and down the block to view your storefront from a potential customer’s perspective and make adjustments accordingly.

Ensure All Online Pages Have Accurate Business Hours

Many people still check online for store hours before visiting. Ensure your website, social media profiles, and especially your Google Business Profile display the correct business hours.

Transitioning seamlessly from your brick-and-mortar presence to your online platform is a powerful way to create a holistic and inviting experience for your customers, ensuring that they can engage with your business in the way that suits them best.

Being Open Online: Extending Your Digital Welcome Mat

Did you know that having a strong online presence is just as important as having a welcoming physical location? So, if you want to make sure that your business is accessible to as many people as possible, it is essential to keep both aspects in mind.

Here are some strategies to ensure your online doors are wide open.

Keep Your Website Fresh and Engaging

Your website is like your online storefront. Regularly update it with fresh content, engaging visuals, and clear information about your products or services. An outdated website can deter potential customers.

Engage with Your Audience on Social Media

Maintaining an active presence on social media platforms is important. Respond to comments, post engaging content, and interact with your audience. Think of it as putting up a ‘Welcome’ sign in the digital realm, letting everyone know your business is open and ready to serve.

Optimize Your Google My Business Profile

Your Google Business profile is often the first thing people see when they search for your business. Ensure that it’s up-to-date with accurate information, including your hours of operation, contact details, and location. This is a vital source of information for those trying to find you.

Offer Online Ordering and Contactless Payment Options

With the rise of e-commerce, offering online ordering and contactless payment options is a game-changer. Make it easy for customers to shop with you online, whether for delivery or in-store pickup.

Even if your business doesn’t have an online ordering system, having responsive customer service can help satisfy impulse buyers. This is particularly important if people are looking to purchase outside of your business hours.

Encourage Online Reviews and Ratings

Online reviews and ratings can be the digital equivalent of word-of-mouth recommendations. Encourage satisfied customers to leave positive reviews, which not only build trust but also indicate that your business is thriving.

By implementing these strategies, you’ll not only ensure that your physical presence is inviting but also that your digital presence remains open and engaging, attracting a wider audience and driving success for your business.

Show People You’re Open for Business with Help From a Local Marketing Coach

Ensuring that people know you’re open for business does not have to be expensive or time-consuming. A few local marketing tools and help from an effective local marketing strategy can help grow your business in no time.

Little Jack Marketing is here to assist you in identifying why people aren’t coming in and developing a strategy to reach the right audience. Our expertise can help you increase foot traffic and grow your business.

Don’t let potential customers pass you by simply because they do not realize you’re open. Implement these strategies, and watch your foot traffic increase as you become more visible and inviting to your local community.

Do you need help to make your marketing efforts work? Our experienced local marketing coaches are available to answer all your questions and provide the guidance you need. Book a call today and take the first step toward reaching your marketing goals.

copyright 2021 | Little Jack Marketing