Shops, businesses, service providers, and dining establishments make up neighborhoods and a city’s downtown core. They rely on local digital marketing to survive. Sometimes, reaching the local population and standing out can be challenging. Luckily, a targeted local digital marketing strategy can help you gain more clients or customers and grow your business. Knowing you need a local digital marketing strategy and knowing how to get started are two completely different things. Here is what you need to know about starting your local marketing online and the best first steps to get started. What is Local Digital Marketing? Local digital marketing targets an audience in the same city, town, or geographic region as a business through online methods. The most important aspect of effective online local marketing is targeting or speaking to those who can physically visit your location (i.e., who use your services or purchase your products). Local marketing is an important tactic for any business with a brick-and-mortar location, but this is especially true of businesses that rely on foot traffic and in-person transactions above e-commerce sales. Examples of local digital marketing strategies include Search Engine Optimization (SEO) for local keywords, Google Business Profile claiming and optimization, targeted Google Ads, and social media marketing. Businesses can use a local marketing strategy to maximize marketing efforts and budget to target those more likely to visit your business to purchase your products or use your services. How to Do Local Digital Marketing Right There are several reasons you need a local marketing strategy. Primarily, local marketing tactics increase conversion rates by marketing more effectively to the people most likely to benefit and purchase from your business. But there is a big difference between doing local marketing and doing it right with a strategy. Let’s say you operate a high-end clothing boutique with only a brick-and-mortar shop in the Chicago area. If you’re using content marketing to drive traffic to… […]

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