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Basic Strategy

The information you provide gives us a starting point for what to focus on. We will review this information with you to validate our understanding and ask any questions to clarify.

  • If yes, what locations? Provide states, regions, cites, or (if specific) zip codes. If no, type "no".
  • For example, the medical field has HIPAA and the legal field often needs to have a disclaimer on advertisements. If none, simply type "none".
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    Feel welcome to be descriptive and/or provide celebrity personalities as guidance.
  • Place the most important keywords at the top. This could be branded words (like your business name), industry terms, or product/service terms. To add more rows, click the plus sign ("+") to the right of each row.
  • Often these are words that commonly show up with your target keywords BUT are not related to your business. For example, "hearing" could apply to an Audiologist or an Attorney. Negative keywords can help determine what you show up for vs what you don't.

How Local Marketing Works vs. Digital Marketing

The internet has dramatically changed the way people think about marketing. Where your target audience once read the Sunday supplement in the newspaper or gathered around the television for the local evening news, they may now scour Twitter for the latest news or throw on their favorite podcast to stay informed. Because where and how […]

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6 Things to Avoid With Local Marketing

Local marketing tactics are the best path forward if you want to grow your local small business. And while this may seem like a super simple process, there are some things to avoid so your campaign can reach its full potential, saving you time and money. Fortunately, with some knowledge, you can prevent these mistakes […]

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312.273.9793

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Chicago, IL 60612

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