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SEO and Ads Basics

The information you provide gives us a starting point for what to focus on. We will review this information with you to validate our understanding and ask any questions to clarify.

  • If yes, what locations? Provide states, regions, cites, or (if specific) zip codes. If no, type "no".
  • For example, the medical field has HIPAA and the legal field often needs to have a disclaimer on advertisements. If none, simply type "none".
  • Feel welcome to be descriptive and/or provide celebrity personalities as guidance.
  • Place the most important keywords at the top. This could be branded words (like your business name), industry terms, or product/service terms. To add more rows, click the plus sign ("+") to the right of each row.
  • Often these are words that commonly show up with your target keywords BUT are not related to your business. For example, "hearing" could apply to an Audiologist or an Attorney. Negative keywords can help determine what you show up for vs what you don't.

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Chicago, IL 60612

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